Marketing Specialist

Nikolay
Garankin

Madrid, Spain

Get in touch

About

A strategic mind with global perspective

MSc Marketing & Digital Media candidate at ESCP Business School — one of the world's top institutions with an 8% acceptance rate. I combine analytical rigor with creative thinking to develop data-driven strategies that move the needle.

My experience spans multinational consulting projects with Disney+, Google, and Wavemaker, as well as hands-on marketing roles where I managed communications, reduced operational costs, and drove measurable engagement growth.

Fluent in English and Russian, with intermediate Spanish and an international mindset shaped by travel across 20+ countries.

20+
Countries visited
3
Languages
35%
Engagement growth
3.6
GPA at ESCP

Experience

Where I've delivered results

May 2026
Disney+
Madrid, Spain
Consultant — ESCP Project
Developed a data-driven market opportunity assessment, audience segmentation, and content evaluation framework. Delivered an integrated marketing plan covering strategic positioning, budgeting, launch execution, performance tracking, and growth recommendations.
StrategySegmentationMarketing Plan
February 2026
Wavemaker
Madrid, Spain
Live Case Study
Conducted market research and identified key business challenges. Evaluated strategic opportunities, developed a positioning framework, designed an implementation plan, and defined performance metrics to support decision-making and future growth.
Market ResearchPositioningKPI
December 2025
Google
Madrid, Spain
Live Case Study
Analyzed a complex business growth challenge, identified key market opportunities and barriers, and developed a data-driven strategic solution. Designed an implementation roadmap, defined success metrics, and built a scalable framework for long-term expansion.
Data AnalysisGrowth StrategyRoadmap
Feb 2025 — Apr 2025
Centrca+
Moscow, Russia
Marketing Assistant
Supported internal communications and cross-departmental coordination. Reduced operational costs by opening new distribution channels. Maintained structured documentation and produced reports that streamlined business operations.
Internal CommsOperationsReporting
Jul 2022 — Aug 2022
MGIMO University
Moscow, Russia
Marketing & PR Intern
Supported digital marketing campaigns. Monitored engagement metrics, created promotional materials still displayed on university's digital signage. Contributed to a 35% increase in student engagement.
Digital MarketingPRCreative

Education

Built on elite foundations

ESCP
ESCP Business School
MSc Marketing & Digital Media
Sep 2025 — Jun 2026 · Madrid / London
GPA 3.6 / 4.0
One of the world's top business schools with an 8% acceptance rate. Graduating December 2026.
MGIMO
MGIMO University
Bachelor's in Business Administration
Sep 2021 — Jul 2025 · Moscow
GPA 81 / 100
One of Russia's most prestigious universities, ranked #1 for international relations. Management specialization.

My Works

Projects I've been part of

ContentLab

Content Agency · ESCP Project

ContentLab

A creative content agency website built as part of an ESCP Business School project — combining strategic thinking, interactive storytelling, and performance optimization to help brands stand out in competitive markets.

View Project →
MDM2 ContentLab
View PDF →

Website Strategy · MDM2 Team 6

MDM2 — ContentLab Website

A website strategy and digital media project for ContentLab developed by Team 6 as part of the MDM2 module at ESCP Business School — covering digital presence, content architecture, and UX recommendations.

Netflix Chile
View PDF →

Market Strategy · ESCP Project

Netflix Chile

A comprehensive market strategy case study for Netflix Chile developed as part of an ESCP Business School class — covering audience analysis, content positioning, competitive landscape, and strategic growth recommendations.

Final Project
View PDF →

Final Project · ESCP Group 2

Team 6 — Final Project

A final group project completed as part of the ESCP Business School programme — presenting a comprehensive strategic analysis, business case, and actionable recommendations developed collaboratively as Team 6, Group 2.

CX Project
View PDF →

Customer Experience · ESCP Group 2

CX — Group 2, Team 6

A customer experience strategy project developed collaboratively at ESCP Business School — analysing touchpoints, mapping the customer journey, and delivering actionable CX improvement recommendations.

Skills

Tools of the craft

Analytical
  • Data Analysis & Reporting
  • Market & Competitor Analysis
  • Business Performance Tracking
  • KPI Monitoring
  • Commercial Awareness
  • Opportunity Identification
Professional
  • Project Coordination
  • Critical Thinking
  • Problem-Solving
  • Adaptability
  • Leadership Potential
  • Team Collaboration
Technical
  • Microsoft Excel
  • PowerPoint
  • Google Workspace
  • Canva
  • WordPress / Wix
  • Balsamiq
English
Fluent
Russian
Native
Spanish
Intermediate
Global Exposure
Travel across 20+ countries, building cross-cultural fluency.
Sport
Semi-professional football and tennis. Former MGIMO Football Team member.
Business & Economics
Active member of MGIMO Business Club.

Contact

Let's work together

Open to marketing, strategy, and communications opportunities. I'd be glad to hear from you.

Emailnikolaygarankin@gmail.com Phone+34 605 727 248 LinkedInnikolay-garankin